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Design Strategy
User Research
Interaction Design

I’m Sid and I am a seasoned Design & Product Lead who empowers teams to rapidly ideate, test and launch new products and services.

I have a strong background in Interaction and UX design for over 15 years and have led development of Ed Tech solutions, created award winning video games, designed robotics platforms, launched a cooking app, developed a web 3.0 startup and much more.

500k+
Students impacted.

Developed Ed Tech products at LEGO Education that is used around world in classrooms and robot competitions.

30+
Businesses validated

Launched multiple products and services based on results from rapid hypothesis validation.

3
Inventor Patents

My team and I hold inventor patents for camera based object recognition.

5+
Product Awards

From Toy of the Year to Danish Design awards and more.

A small collection of my professional and personal work

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