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Design Strategy
User Research
Interaction Design

I’m Sid and I am a seasoned Design & Product Lead who empowers teams to rapidly ideate, test and launch new products and services.

I have a strong background in Interaction and UX design for over 15 years and have led development of Ed Tech solutions, created award winning video games, designed robotics platforms, launched a cooking app, developed a web 3.0 startup and much more.

Students impacted.

Developed Ed Tech products at LEGO Education that is used around world in classrooms and robot competitions.

Businesses validated

Launched multiple products and services based on results from rapid hypothesis validation.

Inventor Patents

My team and I hold inventor patents for camera based object recognition.

Product Awards

From Toy of the Year to Danish Design awards and more.

A small collection of my professional and personal work

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